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There was a time when the idea of two fashionable entities joining forces to create one magnificent, unexpected collection of clothing was a novel idea…

And then came the news of Adam Levine and Kmart launching a men’s line this week.

And last week, it was the news of Odin x Rag & Bone. And the week before that: GQ, Gap and four different labels collaborated on a capsule collection of capsule collections. And the list goes on. So now that we’ve officially entered a new era where an “X” seems to be on every tag we encounter, we thought we’d take stock of the season’s new batch of collaborations to better understand the X factor in each collection.

Herewith, a very scientific rating of this fall’s menswear collaborations:

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The Collection: Mark McNairy x Club Monaco
The X Factor: Menswear’s favorite sharp-witted shoemaker teams up with the unassuming retail label turned blogger darling.
The Best Result: The Navy Suede Tassel Loafers

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The Collection: GQ’s Best New Menswear Designers in America x Gap
The X Factor: Big-time magazine taps their favorite up-and-comers for a four-part capsule collection to be sold at Gap. The 2013 lineup: Bespoken, Aviator Nation, Ernest Alexander and Baldwin Denim.
The Best Result: The Nylon Jean Jacket from Baldwin Denim

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The Collection: Isabel Marant x H&M
The X Factor: Incredibly hip French women’s designer dabbles in menswear for the first time ever—and, smartly, retail giant H&M wants in on the action.
The Best Result: The Navy Coat

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The Collection: Filson x J.Crew
The X Factor: Americana forefathers and their preppy equivalent team up for a win-win collaboration.
The Best Result: The Yukon Wool-Lined Seattle Cruiser

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The Collection: Phillip Lim for Target
The X Factor: The big-box retailer continues its string of fashion-world coups by landing Lim for another high-low collection.
The Best Result: The Khaki Twill Trench Coat

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The Collection: Adam Levine for Kmart
The X Factor: While it sounds like just another case of two big names happy to slap their monikers on anything that seems worthwhile—and it basically is—there’s something interesting about Levine’s downtown kid aesthetic meeting Kmart’s suburban lack of it.
The Best Result: The Chambray Shirt

CONTRIBUTORS

  • Najib Benouar