The Swinger’s Uniform
The ’70s jumpsuit: a departure from original one-piecers designed for utilitarian workers and skydivers, but not quite evolved into the full-on leisure suits made famous by guys named Larry. Even sweeter than the suits themselves were the advertisements, the copy for which seems to have been written on a cocktail napkin at the Regal Beagle.
“Show where you’re headed in the ultimate fashion climax. The ‘Do Anything’ jump suit goes to party, bistro, patio or pad. Jump into the hottest fashion idea of the season… with a smooth, comfortable fit that makes the most of your body. Designed for people like you who make things happen.”
“Because one is enough, when it’s you. Fits so tight it shows all you’ve got… you’re a walking turn-on. And treats your body as well as she does. Easy on, easy off, quick as a flick of her tongue. Designed with your desires in mind… she’ll eat you alive in it. Are you man enough to fill it?”
Come and knock on our door…
- — C. Brian Smith