It’s been a long time since men wore hats as a matter of course—and even longer since full-color ads for those hats filled the pages of magazines like Life and The Saturday Evening Post.

But having recently stumbled across a cache of classic Stetson ads, we can attest, they still look pretty good—and not just the hats. The imagined consumer of the Truman years was a pretty sharp fellow, all tailored overcoats and low-slung jackets. Check out our favorite examples below, if you’re not convinced. The chaps of today could learn quite a bit.

(Dates are included where possible.)

LIFE, May 6, 1946

 
LIFE, Nov 4, 1946

 

 

 
Saturday Evening Post, Oct 27, 1951

 
Saturday Evening Post, April 5, 1952

 
—R.B.

CONTRIBUTORS

  • Russell Brandom