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At the moment, flannel’s more associated with bearded mountain men than flaxen-haired Californians, but it wasn’t always so. For proof, check out this picture of the Beach Boys—erstwhile masters of summertime Americana—decked out in five matching lumberjack shirts and impeccably geeky white undertees, and somehow still channeling the endless summer.

We’re not alone in being impressed. As it happens, Hurley seized on this particular photo to turn out red and blue versions of the Pendleton flannel, which has since found its way onto racks at Bloomingdales and Fred Segal. It’s a pretty good twist on a classic item and some classic style icons.

But mostly, we’re glad no one showed them this.

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—R.B.

CONTRIBUTORS

  • Russell Brandom