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As many have noted, the internet’s a pretty rough place. Celebrity tends to attract more abuse than glamour, especially when there’s a hint of success alongside it. And now, if this startup has its way, all that abuse will have a home.

PersonRatings is billing itself as “Yelp for people”—it’s the first site to offer quantitative approach to web celebrity—but giving people an open forum to say things about Julia Allison is a dangerous game, and the nastier it gets, the higher their traffic numbers will go.

On some level, it’s brilliant…we just hope we never see our name on their list.

—R.B.

CONTRIBUTORS

  • Russell Brandom