This Week in Synergy
The ink flies again as even more brands and designers become new pals. As you were metabolizing turkey, Italian denim domo Diesel shook hands with Germany’s Adidas, American institution Levi’s partnered with Nike’s Jordan line and H+M survivors Viktor + Rolf teamed up with luggage maker Samsonite. According to our calculations, this latest round of cross-market collaborations means we’ll only have to wait a year or so before there’s a Marc Jacobs section in every Uniqlo, a Starbucks in every Herm‚àö¬Æs and a Crazy Robertson in every Foot Locker.
- — Gabriel Bell