We’re not generally fans of $20 pairs of jeans—with denim especially, a little extra will get you a lot better stuff—but it looks like the days of cheap jeans may be numbered. The culprit: cotton prices.
The Telegraph spills the beans in a great report from Xintang, a southern Chinese city that turns out 260 million pairs of jeans a year for everyone from Levi’s to Evisu. But the price of cotton’s skyrocketing, the workers are becoming slightly better-paid and the factory owners can’t make a profit on budget priced jeans anymore. The result? Absent some globalizing shenanigans, the denim rack at H&M is going to get a bit more expensive.
We’re sure the head office isn’t too happy about it, but If that’s enough to spur anyone to move up a rung or two on the denim ladder, we’re willing to call it a win.
- — Russell Brandom