On the Woad Again
Woad dyes have been kicking around since the Viking days (it’s that blue stuff on Mel’s face in Braveheart), but they’ve only made a dent in the menswear scene in the past few years. And more importantly, we haven’t seen them in a pair of jeans until now.
This pair comes from Nudie Jeans, and as of today you can find it at their LA shop or New York’s Atrium. If you’re in either neighborhood, it’s worth checking out in person. The woad gives the jeans a more atmospheric blue instead of the usual dark indigo, which makes for a nice twist on the summer jean.
And since half the fun of digging up ancient dyes is showing off how you made them, they’ve got plenty of factory pics to peruse. Check them out after the jump.
See how your woad denim gets made»