With flu season still in full swing, we’d like to put on our doctor hat and single out our favorite medical remedy for all occasions.
Naturally, alcohol is involved.
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“Whiskey”
The metallic frame above is a microscopic look at the miraculous substance known as whiskey, as rendered by the fine folks at Bevshots. (They seem to want us to put it on our wall, but we’ll politely ignore that part.) There are a half-dozen others where that came from—including vodka, sake and an unusually colorful margarita—all blown up to magnifications you haven’t seen since chemistry class. Needless to say, we’ll be raising a glass to science later this evening.
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Usually we want our liquors to be as artisanal as possible. We want them stored in musty oak barrels in obscure parts of Europe, crafted lovingly by inarticulate old men with beards, and delivered to us in packaging that reflects the whole beautifully anachronistic process.
But we can’t all be artisans…and “scientist” isn’t bad as a backup. Elements of Islay‘s whisky line bucks the usual warm design aesthetic in favor of chemical-looking beakers and table-of-elements labeling. Of course, the contents are more or less the same barrel-aged concoction, but you’d never guess it from looking.
And where there’s a niche, there’s a way.
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Canadian Club just released an update to the Goldwater-chic ad campaign that caught our eye back in January. This time, they’re circulating stirrers with mustaches at the top, so you can give yourself a small Poirot-style ‘stache or give a bit of hair to your favorite magazine fodder.
We’re glad to see anything that brings more mustaches into the world, but this has more behind it than you might think.
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Starting this week, for the first time in 200 years whiskey is being sold at George Washington‘s distillery at Mount Vernon, where the nation’s first president produced an impressive 11,000 gallons the stuff in 1799.
The move was made possible under special legislation signed by Virginia Governor Tim Kaine, whom we hereby anoint an honorary MOTH for his services to the cause. The distillery was one of the largest, most successful whiskey distilleries in early America, using corn and rye grown on Washington’s plantation until it burned down in 1814. It re-opened last year after extensive renovations and will hopefully be producing Washington’s signature sauce in saleable quantities again soon, but for starters they’re offering small bottles of a unique “vatted” American whiskey made from portions of 11 famous brands, “married” and re-aged at Mount Vernon.
The brands include Jack Daniel’s, Jim Beam, Wild Turkey, Maker’s Mark, Woodford Reserve, and that Southern classic which might well have been named in honor of ol’ George himself: Virginia Gentleman.
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Dethroner
Liquors have been touting their history for a long time (since 1847, in fact), but it’s rare to come across an ad that makes the past look like so much fun. In this print spot, Canadian Club—or, more accurately, Chicago’s Energy BBDO agency—points us to a bygone era of thin black ties, hair wax, and formal dinner attire. The tag says “June ’65,” and the gentleman in the swim trunks is sporting some decidedly counter-cultural shagginess, but otherwise the look is Goldwater-chic.
Except, perhaps, for that pair of legs on the right.
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**House of Missoni**: Angela Missoni heads to the family photoalbum for inspiration. [DNRNews]
**Style Revolution**: Hugo Chavez tells Naomi Campbell that his personal sartorial inspiration is Fidel Castro. Was there ever any doubt? [Contact Music]
**Courtly Graces**: Blended-malt feminist offers hung-over invective against men holding doors for women. We’ll remember to lock it behind us next time. [Arena]
**High-Def Drams**: Speaking of malts, check out the first web video channel dedicated to whiskey. [Singlemalt.tv]
**Not Just Fridays**: A quick tutorial on business casual. [London Times]
**Stop, Hammer Time**: Baggy vs. binding as Times editors discuss the relative merits of denim fits. [The Moment]
