Luxury watch company Hublot just named its first-ever woman brand ambassador: Bar Refaeli. You may have heard of her.
It marks a new forward-thinking trend in the world of horology: women can be interested in watches beyond the ones made by fashion labels. (It’s almost hard to believe it’s taken this long for that to sink in.) Even IWC, a watch brand whose tagline has been “Tools Engineered for Men,” just unveiled their Portofino Midsize collection geared toward men and women. Which is a great thing.
It’s probably been at least a month since you swapped out your canvas sneakers for leather lace-ups. And, in the same vein, you should be swapping out that NATO ribbon for something more substantial around your wrist.
For the most part, the luxury watch world draws a stark line between classic design and the sort of mechanical wizardry you’ll find in the avant-garde horological machines on the cutting edge of watchmaking.
But the latest watch from Hermès manages to meld both quite handsomely.
It’s market week here in New York—a time for buyers to stock their shops, for editors to take the pulse of the upcoming seasons and for general menswear camaraderie.
And Capsule is usually the main attraction. Right out of the gates we noticed a few hot-button trends: denim bomber jackets, waterproof bomber jackets—just a lot of bombers—and there was an overwhelming number of bucket hats (on shelves and heads).