world of men's style / fashion / grooming

An UrbanDaddy Publication

The Streets of New York


The appeal of army boots is as much functional as sartorial, so the usual ad tricks—people wearing them, for instance—don’t work quite as well. Luckily, you can always get creative…

These spots for the French Legion-approved Palladium Boots line explore New York’s abandoned spaces, some of which are pretty fantastic and all of which require some pretty rugged footwear. The campaign comes with a documentary on a few of the more interesting spots, and it’ll presumably tell you how to find them in the bargain. And if the style seems familiar, there’s a reason: the whole thing was cooked up by Virtue, the advertising wing of Vice Magazine. No wonder Brooklyn’s so well-represented…