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Non-smart phones have been having a pretty bad year, but it’s nothing a few good designers can’t fix.

This Vertu concept model, dubbed the void, wouldn’t be much use on your email, but it should be eye-catching enough to make up for it. The functional guts of the phone are tucked behind the screen, so the buttons can be spooled out over the bottom half like a roll of electrical tape without losing out on anything important.

We’re skeptical about it reaching the market—who would bankroll it?—but phones like this could be the last best hope for the simple cell phone. If they’re going to survive, they’ll have to make themselves cool somehow…

ALL Gadgetry