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The New Athleisure Economy: Intent vs. Reality

  • Kempt Staff
The New Athleisure Economy: Intent vs. Reality

Seems like all of our favorite menswear labels are making stylish workout clothes these days, from  Ovadia & Sons to Suitsupply to Dusk, a sporty new collection launched by the folks at Unis yesterday. (And let’s not forget Todd Snyder’s long-standing collaboration with Champion.)

But with all this handsome athletic wear out there, who’s really using it to work out? That slick windbreaker intended for triathlon training will probably end up logging more hours at brunch tables than on running trails. Of course, that shouldn’t stop you from buying it—you’ll just have to come to terms with the intent of your purchase versus the reality of how you’ll actually use it...

That’s where we come in.

Indigo Beyond the Denim

  • Kempt Staff

022514_Indigo_3 For years, indigo was a term relegated to the dark corners of the denim-obsessed, but nowadays it’s been popping up everywhere—and far beyond jeans.

Which is great, because indigo can be so many things. And menswear has begun embracing the centuries-old natural dye in all of its forms—from blazers knit with indigo-dyed yarns to garment-dyed indigo sweatpants—thanks in no small part to the gents at San Francisco’s Unionmade who were at the forefront of the beyond-denim indigo movement. Which brings us to this upcoming spring awash in a sea of saturated blues...

Behold: all of the new indigo, sans the denim.»

Unis Goes Short

  • Najib Benouar


Consider this a late-breaking addition to our great moments in shorts...

Because we may have finally found the perfect pair of summer shorts, by way of menswear blogger darling label Unis: the Emmett.

Unis basically took the label’s highly coveted Gio pants and cut them off at the exactly appropriate length—baring just enough knee to keep things interesting, while not going full-on Larry Bird. Most importantly, the short pants retain the casually tailored-ness and Italian cotton of their forefather.

Take a few more looks at the shorts after the jump.»

The Wisdom of Take Ivy, Congolese Dandies and the Return of the Pleated Pant

  • Kempt Staff

Congolese Dandies

Talk Ivy: Ivy Style sits down with Toshiyuki Kurosu, one of the creators of the legendary menswear book Take Ivy.

Congo Line: Discovering the lesser-known subculture of Congolese dandies, better known as Les Sapeurs.

Yes, Pleats: Esquire talks to Unis designer Eunice Lee about the return of pleated pants.

Fabulous ’40s: Financial Times pens an ode to 1940s menswear in their latest editorial.

The Spotted Oxford

  • Najib Benouar

Blogger-favorite Unis has just dropped some new fall/winter offerings—including the already legendary Gio pant in a few autumnal colors—but this polka-dotted oxford cloth button-down is what caught our eye.

The ’60s collegiate shirt de rigueur has become ubiquitous amongst today’s menswear-savvy (chances are high you’re wearing one while reading this), and we’ve even begun to see a few plaid iterations, but this is the first time we’ve seen the sort of pattern reserved for silk ties on oxford cloth. And it’s a welcome departure.

It might be the perfect shirt for attempting the invisi-tie.

Breaking Unis News

  • Najib Benouar

Opportunity knocks, gentlemen. Blogger darlings and makers of “the dream chino” Unis are remodeling their NYC shop and have decided to make their packing job easier by lightening their stock.

Nearly everything online is a hearty 25% off. Now’s your chance to grab another pair of summer pants in their famous Gio cut, venture into shorts territory and/or get your hands on the latest buzzworthy item that’s been circling the Internet—thanks in most part to this young lady—the camo military jacket.

Go on, get after it.

Stefania Sandrelli Is Impressed by Your Choice of Swimwear

Stefania Sandrellivia WBE

Playing with Blocks: If social media is too nice, maybe you should be meaner. A beginner’s guide to the pleasures of blocking. [The Awl]

The Wisdom of Eunice: Eunice Lee of UNIS drops some eternal wisdom: “Every guy wants to hear his ass looks great.” [Hypebeast]

The High Life: A Pinterest spammer tells all. We are definitely in the wrong line of work. [The Daily Dot]

For the Nerds: Starting at 9pm tonight, we’ll be having one of those crazy-rare astronomy happenings. This time, it’s involving Venus, Jupiter and the Moon. Heads up. [Gizmodo]

The Pants Sale to End All Pants Sales

The Unis Gio gets a lot of love from the style press, and for good reason: it’s one of the best-cut pants on the market, made with great fabrics in smart colors, all stitched together in New York city limits.

The only problem is, because of all that wonderful fabric, it usually comes in at almost $300... which is why it pays to wait for a day like today, when Unis puts their whole stock of Gios on offer for half the usual price.

Make no mistake, it’s still pricey—but you’ll be getting more than your money’s worth.

Amy Zeilon Has Stolen Your Curtains

You Nice: OEN sits down with Eunice Lee (of Unis) on the opening of her LA shop. Apparently, she’s working on adding denim and underwear to her repertoire. We can’t wait. [OEN]

Thom Thom Club: Thom Yorke offers up two new tracks for Rag & Bone’s runway shows. We assume he got store credit for this. [Consequence of Sound]

The Zen of Tech: A graphic novel/web video looking at Steve Jobs’s studies with a Zen Buddhist priest. A must-read. [Boing Boing]

The Green Spider: Ladies and gentlemen, a lime green 1971 Maserati Ghibli 4.9 SS Spider. [Driven]