There were two big fights over the weekend. One in a ring, one in a cage. (Also, Leo’s latest and an extremely fast car…)
Marketing has become a bit of a dirty word lately, but it has a lot more to do with modern fashion brands than anything that comes out of a factory. After all, where would Tom Ford be without a few well-framed photographs?
With that in mind, Commonwealth Utilities had a good idea. The label is a back-and-forth collaboration between designer Anthony Keegan and marketing guru Richard Christiansen—Anthony provides the clothes while Richard provides the image—and the fact that they go back a decade-plus doesn’t hurt. The advertising end has been impressive so far, with a perfectly designed shirt package and a lookbook shot with a UFC fighter, but naturally, we’re a little more interested in Mr. Keegan’s contribution.
If their Spring line is any indication, we’re about to see a lot more high-buttoned blazers. And we love a well patterned pocket.
LinksUrbanDaddy DRIVEN A Continuous Lean A Headlong Dive A Suitable Wardrobe Archival Clothing Art of Manliness Blackbird Blog BULLETT The Choosy Beggar Coolhunting Cool Material DETAILS Die, Workwear! FashionBeans Four Pins GQ Hypebeast The Impossible Cool Jake Davis The Midwestyle Mister Mort The Moment Put This On Racked The Sartorialist The Selby Selectism Valet Vanity Fair Daily Vulture Wax Wane What I Saw Today Well Spent