Today, WWD broke the news that, along with his lesser-known college-campus-inspired vintage sportswear line, Tailgate, Todd Snyder and his eponymous line have just been acquired by—wait for it—American Eagle Outfitters.
Seems like all of our favorite menswear labels are making stylish workout clothes these days, from
Ovadia & Sons to Suitsupply to Dusk, a sporty new collection launched by the folks at Unis yesterday. (And let’s not forget Todd Snyder’s long-standing collaboration with Champion.)
But with all this handsome athletic wear out there, who’s really using it to work out? That slick windbreaker intended for triathlon training will probably end up logging more hours at brunch tables than on running trails. Of course, that shouldn’t stop you from buying it—you’ll just have to come to terms with the intent of your purchase versus the reality of how you’ll actually use it...
We had the pleasure of sitting down with #menswear superstar (and Kempt favorite) Todd Snyder last week, just after he’d successfully closed his first NYFW:M SS16 show. The views were excellent. The succulents aplenty and the truth: a-flowing.
Fashion Week shows offer the rare opportunity to see what you and others of your well-dressed ilk will be rocking a calendar year from now. It’s like stepping into a time machine where everyone’s taking photos all the time. The king-hell bummer of it all is that you’re not wearing any of this wonderful stuff until next year. Uncool.
Welcome back to The Buy Line, where we analyze how the new market forces of menswear—driven by the Internet and the rise of a more savvy consumer—have redefined where the intersection of well-made and well-priced lands.