world of men's style / fashion / grooming

An UrbanDaddy Publication

A Gentleman’s Guide to Sun-Bleaching

It’s as close as fashion gets to a golden rule: as the weather gets warmer, the colors get lighter. And not just lighter, but hazier, too. Suddenly, the jeans are a little bit more broken-in, the sweatshirts a bit more weathered.

It’s a look designers spend whole seasons on, tinkering with dyes and rinses until they get that perfect washed-out shade of red—but we’d like to propose a shorter path to the sun-baked look: let the sun do it.

A step-by-step guide to DIY sun-bleaching»