One cannot have everything one wants, in this life.
Among those things: this solid silver julep cup, weighing in at $740. It’s a ridiculous, insane amount to spend on an item with only one conceivable use. And yet, the idea of sipping sweet bourbon from a solid silver goblet a few months from now—possibly under a willow tree, while wearing a cream-colored three-piece suit—is too tempting to dismiss entirely.
Just remember to hold it by the top and bottom rims to keep the drink frosty—a finer point of julep etiquette. And maybe wait until there’s a dip in the price of silver.