world of men's style / fashion / grooming

An UrbanDaddy Publication

Viktoriya Sasonkina is Waiting for Sunscreen

The Great Debate: A blogger summit on the question of popped collars. We’re going to go with “for medicinal purposes only.” [Esquire]

Endless Summer: The Free & Easy guide to summer, including aloha shirts, iced coffee and dogs. [Mister Crew]

The Name is London: More love for Theophilus London, including the words “girls write to me like I’m their diary.” [Details]

Mercury Style: The style of John Glenn. Apparently he knew his way around a bow tie. [LIFE]

The Semi-Nude Slag Heap Fitness Program

Vintage Shirts and Pornography: Theophilus London’s 10 Essentials include them both. A man after our own heart. [GQ]

Pulling the Wool: An indepth explanation of what the 100 in Super 100 means. The short version: it’s woven from lighter, finer threads. Now you know. [Put This On]

The Man Behind the Knife: A chat with the chef at Le Pigeon in Portland, Oregon. Apparently he’s an In-N-Out Burger fan. [The Moment]

On Repeat: A streaming version of the new Buddy Holly cover album, including Lou Reed’s “Peggy Sue.” Great stuff. [NPR]

This Year’s Rapper


Theophilus London has been popping up a lot lately—most recently in this month’s Interview, looking like a 21st century Reverend Run. (We’re particularly digging the airplane pin.) His first LP won’t be out until June, but he’s already hitting the print and endorsement circuit pretty hard.

The style isn’t all for show either. He’s currently juggling endorsements from both Gucci, Bushmill’s and Mountain Dew, which requires some pretty serious triangulation. That means looking good in a fashion spread, a leather jacket and a t-shirt depending on the occasion. But for a guy who managed to bring Elvis Costello and Smiths references to the mixtape scene, it shouldn't be too hard.

It turns out hopping between looks isn’t just fashion anymore. It’s a bonafide business skill.