world of men's style / fashion / grooming

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What’s in a Name?


The Awl’s Cord Jefferson launched a few shots against preppidom yesterday, singling out J.Crew’s “Plantation madras” button-down and a pair of Ralph Lauren pants in “Old Money Green” as perhaps not the best naming choices in the world.

It should definitely be a wakeup call to a few marketing departments—even if we’d vouch for Mr. William’s niceness, in both the traditional and early 90s hip hop sense of the word—but there’s something else at work here, and it's worth a little digging to find it.

Allow us to elaborate»