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The Icon: The New York Cosmos

New York Cosmos

Trends work in mysterious ways. Sometimes, for strange and obscure reasons, random things will surge back into style—like cargo shorts, or neckerchiefs…

Or a 30-year-old American soccer team.

Thanks to some occult rights issues, the 1977 New York Cosmos are having another moment in the spotlight, with Umbro partnerships, throwback t-shirts and genuinely cool parties. It’s a puzzling but welcome development; luckily, we’re here to explain what all the fuss is about.

We explain the New York Cosmos»

The Gym Henley


Punxsutawney Phil (and retail stores en masse) have already produced some hopeful signs of spring—butt here's one more that's destined for your gym bag. Introducing the Gym Henley, a newly released spring staple from LA-based Mister Freedom.

It's a cloud of seventies gym-class nostalgia, a la Dazed and Confused. Jersey knit cotton and a deeply rooted history in varsity sports make it a workout shirt through and through - not to mention, the contrast buttons and stitching put the plain white t-shirt to shame.

Just take care not to pair them with short shorts, knee socks or shaggy locks.

1979 Is Going To Be a Good Year


In honor of the New Year, Tom Ford’s released his Spring/Summer collection to the wilds of the internet. On some level, it’s the same bombastic 70s loungewear we’re used to from Tom Ford—but as a vision of things to come, it’s downright exciting.

The big winners so far are spectators and dangling belts, along with the same safari jackets, wide-lapeled tuxes and neckerchiefs he’s been pushing since ‘09. Also, if you have a pair of white pants cluttering up your closet, you might want to start airing them out now.

And maybe that fondue set.

The Return of the Corduroy Suit


As part of our ongoing love affair with 70s style, we couldn’t help but notice a certain Ford-era staple working its way back into the public consciousness. America, prepare yourself for the return of the corduroy suit. It’s been too long…

This one comes from L. L. Bean Signature’s Fall/Winter line, arriving online exactly three weeks from today, and the burnt khaki color is right out of a Woody Allen movie. All things considered, it couldn’t have come at a better time. To be honest, the thrift store versions were getting a bit musty…

Days of Fondue


If we had to guess the year this gentleman was striding boldly into, we'd probably place it somewhere in the hazy era of the late 70s. Something about the feathery hair, the billowing pocket square and the cableknit-corduroy combo makes it seem like he's probably humming an Abba song.

But as it turns out, it's all coming back to the present tense. (That includes Abba.) In fact, this gentleman is part of Tommy HIlfiger's Fall/Winter offering for 2010, red pants and all. It's a pretty striking wardrobe, and we're excited to see if this takes off—if only because our years spent stockpiling blazers might finally pay some dividends. We're not sure about the turtleneck sweaters...but you can't have everything.

The Longhairs


The chaps at the Observer have been noticing a little extra shagginess lately, particularly at the Oscars, where it seemed like every other recipient was sporting a mane.

The writer links the new look to everything from lumberjacks to Billy Reid, but the general 70s vibe is unmistakable. In particular, we’d link George Clooney’s Oscar shag to the Condor-era Redford—which seems to suggest the maligned decade is about to get a revival.

It’s the perfect antidote to the trimmed-and-pomaded Mad Men look that made the rounds a few years back—and for good reason. If you were sporting locks this long in ’62, you’d be lucky to get served in a restaurant. Nowadays, you won't even offend your barber.

Rock On


We’re always up for tales of rock ‘n’ roll debauchery, so we’re more than a little excited for The Runaways. So much so, that we’re going to pretend we’ve never heard of this Twilight business.

Even if it’s not a masterpiece of film (and the jury’s still out), we’ll be happy if it means getting the band’s catalog back into the world’s DJ crates. If you haven’t bothered, you might be in for quite a surprise. This one, for instance, is a hell of an album, and the beautiful-girl-gone-badass look doesn't hurt one bit. Their sound is more Cheap Trick than Ramones—under other circumstances, we might even describe it as cock rock—which should make it the perfect soundtrack for tales of booze, drugs and music-industry shenanigans.

At least until someone gets around to filming the Blondie story.

Drink Up


Although we have neither tobogganing nor whisky-drinking in our immediate future, we couldn’t help but admire the style on display in this vintage Seagram’s spot, dug up thanks to Vintage Ad Browser.

You can make all the fondue jokes you want—and yes, we’ve thought of a couple—but that cableknit turtleneck is one of the reasons we’re hoping 1972 makes a comeback. Not all of it (the belt, for instance), but there’s plenty of awesome stuff to be dug up.

That headband, for instance, is probably a pretty big hit on the Williamsburg vintage circuit by by now.