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Okay, Maybe This Holiday Isn’t Bullshit

We’d like to revise our stance on bullshit holidays.

You see, National Tequila Day is coming up on the 24th, and in our heart of hearts, we can’t let such a momentous occasion pass without indulging in a little celebration.

Tequila gets a bad rap. It has inspired garish T-shirts, cringe-inducing country tunes and countless acts of spring break in the third degree.

So in an effort to right those wrongs in honor of its special day, we recommend enjoying tequila the way they do in Mexico: with a majestic three-shot combination known as the bandera.

Click ahead for a quick lesson...»

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We’re not usually much for packaging, but this tequila bottle looks too good to leave unblogged. It’s from the newcomers at Milagro Tequila, and the main feature is a spiky agave-shaped bubble in the middle of the bottle—instead of the worm, we suppose.

Of course, what really matters is what’s inside the bottle…but our curiosity is definitely piqued.

Black Diamond


Most of the tequilas we come across look like some kind of Tex Mex nightmare; occasionally one even resembles a good cognac. One thing we didn't expect to see was an elixir of agave that could be a stand-in for ultra-premium vodka. In a crowded market, however, you sometimes have to think outside the box—er, bottle.

Thus we have Maestro Dobel, the “world's first diamond tequila”, sold in numbered vessels bearing the name of the ranch the agave was harvested from. What the hell does “diamond” mean? Well, most aged tequilas of the anejo and extra-anejo variety look like they've been sitting around in oak for a while, which of course they have.

Maestro Dobel, a blend of the latter plus a spot of reposado, is crystal clear, however, the result of a “proprietary blending and filtration technique,” they say, that “gently expels congeners” along with color. Sounds like some kind of eel, no? Apparently it's an impurity borne of fermentation that we consume all the time. Who knew? Who cares. But this is pretty good stuff all the same.