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With sponsored mini-films becoming increasingly popular, it’s worth taking notice when one really works.

Our pick would be *The Key To Reserva*, a short for Friexe Champagne directed by Martin Scorcese and written by the typically meta-textual Ted Griffin, previously responsible for 2001’s *Ocean’s Eleven*. The short has been around for a while, but it didn’t get as much notice as it deserved, and it’s past due for another look.

As you might expect from his AmEx commercials, Scorcese steals the show by playing a slightly more jittery and nonsensical version of himself. As he explains to Griffin (also playing himself), he’s stumbled on three and a half pages of a lost Hitchcock movie called *The Key to Reserva*, and he’s planning of filming it as an act of film preservation. If you’ve ever wondered what three minutes of out-of-context suspense looks like, you’re about to find out.

More on the bizarre short»

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