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The Cult of Style

Some brands are more mystifying than others...

Justin Bridges has been pondering the meaning of Supreme all week, on the heels of a profile of the cult brand in this month’s GQ. He covers a lot of ground, but it boils down to a simple question, one that’s struck nearly everyone at some point: what makes a man camp out for a pair of cargo pants?

Naturally, we’ve got a few ideas.

Our thoughts on Supreme, cult brands and the brotherhood of men’s style»

Board to Death


While we weren’t looking, the painted skateboard seems to have become an artistic rite of passage.

Take, for example, these three boards commissioned by Supreme from Takashi Murakami, showing this weekend at New York’s Surf/Skate alongside Damien Hirst in the prime of his spray-paint period and Jeff Koons in full blow-up monkey face mode. And, most importantly, it’s all plastered on the bottoms of otherwise rideable boards.

Of course, they’re too valuable and too easily scratchable for anyone to actually ride them, and the countercultural cred involved isn’t what it was 20 years ago…but we’re still impressed Supreme managed to pull it off. We believe this qualifies as outside the box.

The Return of Missy Rayder


The Italian School: Vogue Italia shows off their contemplative side. [Fashion Copious]

Don’t Try This at Home: Tom Bissell has spent the past few years hooked on cocaine and Grand Theft Auto. We can’t decide which one’s worse… [The Guardian]

Art Rock: Rothko gets an internet-age update, thanks to a few choice gifs. [Blackbook]

Buttoned Down: Thom Browne’s Supreme collab raises eyebrows…and not in a good way. [Sartorially Inclined]

Warriors, Come Out and Play


If any street fights break out between brands after Fashion Week—and it’s been known to happen—Supreme will definitely have an edge.

Somehow—and really, the street fight hypothesis is the most likely—these nunchucks found their way into the streetwear brand’s latest Spring/Summer preview. And by all apprearances, they've been practicing. We’re not sure whether to read this as a Warriors reference or a result of Lou Reed’s ongoing penchant for Kung Fu, but we’re still glad to see a label stretching themselves.

And we always thought Gilded Age would make one hell of a crossbow.

See-Thru Skirts, Fast Cars, and Reigning Supreme


Behind the Times: The Cut predicts an era of visible buttocks. We at Kempt fully support this trend. [The Cut]

If I Were a Rich Man: $1.4 million is no longer enough to buy you the world’s most expensive car. What’s all this about deflation? [LuxuryLaunches]

High Voltage: New York’s Volta art fair kicks off with complete insanity. [NotCot]

Supreme Clientele: The Supreme launch is jammed with crowds. Apparently Lou Reed still draws some water in this town. [Racked]

Kermit Meets Terry, Mod Style and Glowing Toiletries


Roger, Wilco, Out: StyleDash thinks Jeff Tweedy needs a style intervention due to his SNL appearance in a nudie suit. Similarly, we think Style Dash needs a music intervention due to their apparent ignorance of the Flying Burrito Brothers (video). [StyleDash]

Team Colors: An interview with sideline style leader and coach of the 5-and-11 49ers, Mike Nolan. [HuffPo]

Housing Futures: Figuring that all the collapsing real estate market needs is a fresh blazer, "Fashion Futurist Geoffrey Beane" (say whaa?) is teaming up with Century 21 (not the store) to redesign their iconic gold jacket. [Business Wire]

For Absolute Beginners: Buying into Mod style. [ModCulture via Retro to Go]

Best Men: Engineered Garments brings home the inaugural GQ/CFDA Best New Menswear Designers in America award (oh, and $50,000). [Men.Style]

Leading Lights: Luring men toward a new shaving cream is much like luring mosquitos to a high-voltage death. [NYTimes]

Historical Threads: Classic American style parsed. [A Continuous Lean]

It's Not Easy Being Green: Kermit the Frog gets his slimy, webbed hands on Terry Richardson—or is that the other way around? [Skidknee]