See if this sounds familiar: a brilliant cultural phenomenon arrives to wild acclaim, and suddenly everyone wants a piece of it. There are trend pieces, magazine covers and for a solid eighteen months it seems like the whole media engine runs on the fumes of this one magical creation. Then everyone gets famous and, four years later, the tastemakers in question finally confess to being over it.
You can set your watch to it…or at least your calendar.
In this case, the magican creation is Mad Men and the sour turn comes from Esquire. And, naturally, they’re right. The two-inch tie isn’t what it used to be, and a thin-lapelled suit won’t raise the eyebrows it did in ’07. But we’d like to think there’s more to it than that.