Today America gets its best chance at a decent Steve Jobs biopic (sorry Kutcher). Even better, the world’s most prolific turtleneck wearer is being played by Michael Fassbender, who we floated as a “Sure Bet” in our style icon draft from June.
On the occasion of this weekend’s premiere of the Steve Jobs biopic, jOBS, at Sundance, we are ever reminded of his iconic allegiance to the turtleneck. (Ashton Kutcher seems to have done a fine job of pulling it off himself.)
In fact, ever since we told the menswear-osphere to stop fearing the turtleneck, we’ve been noticing dapperly swaddled necks popping up everywhere—we won’t take full credit for the garment’s renaissance—on runways, in magazines, at tradeshows and even in our favorite menswear shops.
It’s basically all the troubling elements of the Apple fanatic in one object, right down to the “One More Thing” backdrop, just in case you want to stage your own keynote speech for the iCar. It also comes with a pair of apples (one with a bit missing), for reasons we can’t begin to fathom—and even more troubling, it looks like it’s sold out.
This Cease & Desist letter cannot arrive fast enough.
Apple just finished their annual developer conference, where they rolled out a new line of MacBooks and the iPhone 3GS, but otherwise the pickings were pretty slim.
There were a handful of new features that non-Apple firms have been refining for years (voice commands, MMS, and remote medical tech among others) along with a long string of incremental updates, but the most impressive function was something they picked up from a 30 Rock episode. Absent-minded techies: your time has come.
It’s not news until someone puts it on a t-shirt, so we’re hardly surprised to see this pass through our RSS feed after the Apple honcho copped to a non-life-threatening hormone imbalance. We’re sure it’ll be a big hit in the business-very-casual circles at Silicon Valley, but as zeitgeist moments go, this one rings a bit hollow.
And like any figurehead, there’s always the possibility that Jobs is using doubles.
As it turns out, this doesn’t come from Apple itself but from a very devoted Japanese farmer who put stickers on them halfway through the season. Still, it’s only a matter of time before the marketers of the world get their hands on our fruit.