On the occasion of this weekend’s premiere of the Steve Jobs biopic, jOBS, at Sundance, we are ever reminded of his iconic allegiance to the turtleneck. (Ashton Kutcher seems to have done a fine job of pulling it off himself.)
In fact, ever since we told the menswear-osphere to stop fearing the turtleneck, we’ve been noticing dapperly swaddled necks popping up everywhere—we won’t take full credit for the garment’s renaissance—on runways, in magazines, at tradeshows and even in our favorite menswear shops.
This SNS Herning sweater is the perfect example of anti-fashion—a timeless item that pops back up year after year as one of the menswear scene’s favorite items. So we were impressed that this lookbook managed to nail down the appeal so perfectly. That's how you do it, right down to the wet-look hair. Take notes, gentlemen.
It’s easy to overlook, but increasingly crucial as we move into the arctic parts of the year. And unlike previous entries, this one’s pretty responsive to the styles of the day, in particular the trad, the lumberjack and the sailor. (Choose wisely.)
As for tying it, we’ll just say this: pros use the European Loop.
It’s a tried-and-true principle: people like warm things. Hence, the holiday sweater, both as a staple of holiday party style and as a gift.
Fair Isle is still the classic, but we’d there’s room under the tree/bush for something new—in particular, this snap cardigan from SNS Herning circa 1971. It’s more of a Zissou vibe than you usually get during Bing Crosby season, but that just means the lucky giftee can wear it through to March.
And if, for some reason, he decides to join up with the merchant marine…