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The Kingdom of the Crystal Skull


Celebrity brands are usually pretty dicey, but this one is just plain off-the-wall. Beloved Canadian Dan Aykroyd has emerged as the face of Crystal Skull Vodka, a line of spirits inspired by an obscure archaeological mystery. (It may sound familiar.) The vodka itself is fairly bizarre, the occult mumbo jumbo is surprisingly tangential, and Aykroyd comes off as either completely off his nut or brilliantly deadpan. We prefer our skulls with a little more glitz...but we'll settle for this.

You can actually buy the vodka (if you need a glass skull for your mantle), but just because it’s real doesn’t mean it’s not a joke. The Ghostbusters 3 timing may be too convenient for us to take all of this at face value, but we won’t complain too loudly.

Hoax or not, it’s the funniest thing Aykroyd has done in a very long time.

See the video»

More Biters


The art world’s a rough place, but apparently people are increasingly unwilling to call a fraud a fraud. Does this skull look familiar to anyone?

We weren’t thrilled about the crystal skull idea the first time around, but by the second…things are just getting out of hand. The designer, Swarovski’s Quinn Gregory, is just playing his angle, but the rest of the world should know better.

It’s time for some new jewel encrusted objects. And, as it happens, we’ve got a perfectly good coffee cup just laying around. Any takers?

Ralph's Rugby Scrum

  • Jared Paul Stern

Rugby Shirt

The 100-year-old company that invented the rugby shirt has something to say about Ralph Lauren's attempted hijacking of the game. Canterbury of New Zealand, established in 1904, made the first rugby jersey for a friend of one of the founders, an avid player. The rest was sartorial history. Fast forward to 2005, when Lauren launched his Rugby line replete with skull and crossbones imagery lifted from the team insignia of British educational landmark the Rugby School, where the sport was first played in 1823.

Canterbury, in the midst of beefing up its own off-field offerings and inking an exclusive licensing deal with the school, was beaten at its own game, so to speak »