Radio has had a lot of fun jumping into the internet age, but Sirius XM has come surprisingly late to the game. Their satellite radio app is gradually making its way to the iPhone, which is good news for anyone who’s already a subscriber, but the timing could be a bit better.
By now, Pandora and a few web radio apps have already staked out the iPhone’s music section, along with the iTunes, which enjoys a pretty serious home-court advantage. Sirius has volume on their side—hundreds of channels broadcasting 24 hours a day adds up to a lot of tunes—and enough resources to put together something genuinely exciting. As to what they’ll come up with…we’ll have to stay tuned.