It’s an inviting blond-wood-hewn showroom that allows you to actually try on the clothes you’d normally only get to see online. The caveat: you’re only trying them on. There’s no stockroom in back, so you can’t walk out of the store with your new lightweight chinos—your guide will order them online, the same way you would have at home, except without the guesswork. Whether or not this is the future of online shopping is yet to be seen, but color us intrigued. Of course, if you’re not in one of the cities with a Guideshop, you’ll still have to do it the old-fashioned way: on the Internet.