world of men's style / fashion / grooming

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Getting Back to Grooming Basics

  • Najib Benouar


The average size of a sink top hasn’t changed much over the past 50 years, but with the dizzying array of modern grooming products out there nowadays, yours probably feels a lot more cramped than granddad’s.

It was a simpler time then, sure, but you can still find shaving cream in a can, a good bar of soap and a classic stick of deodorant in any drugstore in town. And you can sure as hell bet they get the job done—which is why they’re still around, some going on two centuries, and usually still selling for old-timey prices (a bonus for anyone stretching his grooming budget).

Allow us to show you the finer points of embracing the classics.»

Dusting Off: Throwing a Pie in Someone’s Face

Aaron Rodgers was blasted with a towel full of shaving cream during a postgame interview on Monday, marking the unfortunate migration of the practice from Major League Baseball to the National Football League. As we discussed a couple weeks ago, there’s no shortage of juvenile celebratory antics on professional playing fields these days.

We’re all for practical jokes, so long as they’re not cheap, bastardized versions of iconic pranks. And where we come from, a towel full of shaving cream is not a Boston cream pie. You’ll notice the difference, too, when the latter is inextricably (and deliciously) welded to your eye sockets.

Here now, for inspiration and guidance, are some great moments in pie-in-the-face history...»

Dusting Off: Classic Shaving Cream


As connoisseurs of history, we sometimes find styles, habits and turns of phrase from the past that we wouldn’t mind bringing back to the present, Doc Brown-style. This time around, we’re dusting off classic shaving cream.

By now, you’ve heard from the shaving trads.

The ones that swear by the straight razor. The ones that let nothing but badger hair caress their virgin cheeks.

So we won’t waste your time proselytizing the old school barbershop shave—but we would like to draw your attention to the most important and most overlooked element of the holy ritual: the classic shaving cream.

It’s a custom we’d like to dust off…»