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We’re curious fellows here at Kempt, so we’re always up for a little rack-hunting.

To that end, we took a peek inside *In God We Trust*, a boutique split between New York’s SoHo and Williamsburg. Managed by designer Shana Tabor, the stores split their stock between the house label—mostly female, but with a few very tempting bags—and what Shana calls “like-minded brands.” The store and the label both project a kind of Newport bohemianism that comes off much easier than it sounds.

The trick, we suspect, is being selective.

Inside *In God We Trust*»

ALL Storefront