The trench coat is already one of the more iconic items in the menswear canon, so it hardly needs the ad treatment—but it couldn’t hurt.
Today, Burberry launched a site called Art of the Trench dedicated to classic outerwear piece in all its forms. You can see street style shots from all over—including this one from Mr. Schuman himself—which should give you some ideas on how to style yourself. We prefer a dark navy or black like the gentleman here, but dig around the site and you’ll find plenty of other ideas.
As for the timing, it might have done us a bit more good a few weeks back…but we’re not complaining.