world of men's style / fashion / grooming

An UrbanDaddy Publication

Natalia Uliasz Is a Professional Coral Reef Impersonator

  • Najib Benouar

via FGR

Posting Bond: Vanity Fair gets a sneak peek at a new James Bond exhibition that chronicles a miscellany of movie props from the metal jaws of Jaws, to the tuxedos, to the infamous golden gun. [Vanity Fair]

On Watch: Hodinkee finally solves a Rolex mystery they’ve been toiling over for years, thanks to this Roger Federer interview. [Hodinkee]

Endangered Breed The Rake visits a shoe sole tannery in France—one of only four operations still left that are making the leather soles. [The Rake]

Naples in Pitti: No reason you’d have to read Italian to understand the overwhelming feeling of handsomeness that happens on a visit to the Salvatore Piccolo showroom. [Men’s Reverie]

Candace Swanepoel Is Tormenting Her Electrician

via Fashion Gone Rogue

Out in the Street: BoF tackles a question so large, we’d completely forgotten about it: why do we take pictures of clothes? [Business of Fashion]

Open Season: In honor of the U.S. Open, Grantland republishes David Foster Wallace’s piece on Roger Federer, one of the best pieces of sportswriting ever written. Clear your Sunday afternoon. [Grantland]

The Peacock Parade: Tommy Ton does his thing at New York Fashion Week. [GQ]

McFly Returns: The dream sneaker from Back to the Future II is now a reality. Do you believe in miracles? [Hypebeast]

The Wide World of Branding


The style highlight of the U.S. Open so far looks to be a remarkably simple item: Roger Federer’s brand new branded ballcap. All the proceeds go straight to charity—hopefully Roger can squeak by with one fewer house—but the logo definitely makes it as much Lakers as Livestrong.

It’s an interesting development—and certainly a profitable one, judging by the number of caps we’ve seen in the stands so far—and we’re guessing this is only the beginning. It may not be quite as graceful as the Air Jordan, but it should serve about the same purpose now that Federer’s positioning himself as the best-branded athlete of his generation. Next time he wants to endorse a line of watches, it may be as simple as tossing a logo on it. And if you wonder how big the logo’s getting, look a little closer: Nike’s already getting second billing.