At this point we’ve already entered the backlash to the backlash stage of things, and it had us wondering how we all got here. In fact, it seems the answer is simpler than you’d expect. And it has a lot to do with timing, the unique advantages of the Internet age and the not-so-unique evolution of personal style.
The last time we did a smell test on Kempt, we investigated Michael Jordan’s Flight Sport. And the results were, shall we say, mixed. But this time around, with some samples in hand from grooming specialists at the Motley and our olfactory palate cleansed of Gatorade and sweat, we’re feeling much more optimistic.
The first fragrance from these young-but-well-regarded curators of fine dopp kittery, Atlas boasts notes of cedar, oak moss, leather and green mandarin. And that’s all great. We’re pretty sure, though, that there must be a more expressive way of describing this “clear, strong and righteous” attempt at men’s perfumery. So we had the finest noses at Kempt HQ take a whiff.