The French Open kicked off this weekend and it reminded us of how tennis players have been, historically speaking, a pretty stylish bunch.
Perhaps the guys on the courts today aren’t as stylish as the ones back when René Lacoste and Fred Perry were chasing down lobs, but if you look at a number of players’ great contributions to sportswear, it’s quite impressive. Simple, enduring classics that still look as good today as they did in the 1930 or the 1970s.
Granted, it was a simpler time—before sneakers and synthetic fabrics—but if it was up to us, these tennis whites would still be the dress code at Wimbledon, right down to the newsboy hat. Just call it a gentlemanly handicap.
The industry’s full of iconic logos, but you rarely hear where they came from. To that end, we’re taking a look at the stories behind three of our favorite logos. Later in the week, you’ll hear a little more about Rolls Royce and Brooks Brothers—but first, the story of the René Lacoste and the crocodile.