remy_crop.jpg

David LaChapelle has done a lot—from a very respectable MTV catalog to a long, long history taking pictures of beautiful women—but this is the first time he’s turned his attention to a liquor bottle.

The bottle in question is Remy Martin’s V.S.O.P., a cognac aimed at the nightlife crowd, so it makes sense that they turned to Jazz Age icon Josephine Baker for inspiration. The overall effect may be more Miami than Paris, but we aren’t complaining. In fact, we like the way this trend is headed. Before too long, we’ll be seeing Takashi Murakami’s take on a Sapporo can and Belvedere bottles decorated with Terry Richardson’s nudes.

We can’t wait.

ALL Ad Rock