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The animated gif is just a few great works away from being a legitimate art form—in fact, they’ve already got their own museum—but this is the first time we’ve seen it turned on the celebrity class.

We just ran across this gif of one Scarlett Johansson in a variety of charming poses. As PR, it does more than a dozen Esquire spreads—and we’re quite partial to those. Think of it as one more step towards flacks becoming surrogate blogmasters.

And, needless to say, it’s better than The Nanny Diaries.

See the gif in question»

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