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Smell Test: Demeter Pizza


Tomato sauce, mozzarella, a touch of oregano: ingredients for delicious pizza or top notes for dubious cologne?

If you’d asked yesterday, we’d have scoffed at even the idea of the latter. But then a bottle of Pizza, the Neapolitan-inspired aroma from Demeter Fragrance Labs, found its way into Kempt HQ. Claiming to “stretch the boundary of the concept of wearable fragrance,” it’s “a departure” that we couldn’t not have our resident scent-hounds put to the test. Because as much as we love the cheesy stuff, we’re just not sure if we’d want to reek of it.

Their nasal musings, in the form of a Smell Test™, after the jump...»