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Trend is the New Black


As the equestrian movement starts to hit its stride, it’s useful to remember just how much energy goes into chasing down trends, sartorial and otherwise. Helped along by some well-placed press, it’s now a full-fledged wing of the consulting industry, with its titans, its upstarts and apparently its detractors as well.

Piers Fawkes, trend-watcher and blogosphere compatriot at PSFK, has posted a 1500 word analysis of what’s wrong with the trends business, singling out offenders like WSGN and IGN’s Cassandra Report. The critique is pretty straightforward—more money, more authority, less oversight, fewer good ideas—but it’s still a young industry’s first j’accuse, and may be relevant for far longer than Fawkes imagines.