Camouflage print has been a thing since what feels like the dawn of time. In the past several years, it’s managed to navigate off the hunt/aisles of Wal-Mart to enjoy a bit of love in proper menswear circles.
Each designer has their own spin on the stuff, but we’ve never seen such a unique take as from Gant Rugger with their Arctic Camo E-Z Original Button Down. It just hit their online shop yesterday—here’s what else you need to know.
The Story: The earliest iterations of camo can be seen as far back as the fourth century, when Julius Caesar used a Venetian blue to blend his ships in with the sea during wartime. Since then it’s evolved umpteen times at the hands of everyone from the US Army to Dries Van Noten. This pre-fall number from Gant Rugger takes it one step further, swapping penguins in place of nonsensical color swatches.
Who to Channel: Alan Alda, if the M*A*S*H hospital landed in March of the Penguins instead of the Korean War; the personification of Mr. Popper’s affinity for wildlife.
When to Wear It: It’s a lightweight selvage madras, so anytime between now and early autumn is fitting; occasions of arctic safaris are preferred.
Degree of Difficulty: Medium. It’s tough because, ya know, you’re wearing a penguin shirt. But made easier by the fact that you’ll blend into your surroundings.