Pajama-inspired lines are just starting to blossom into trendiness, but it’s always nice to see one take things in a different direction.
American Viceroy is a new line with the sleepwear-inspired tagline “Made for Daydreaming.” It’s hard to come up with a better slogan for daytime pajamas, but they’re more interested in Wes Anderson-style youth culture than Schnabel-esque scene-making. The references are all pitch-perfect—J. D. Salinger, Cat Stevens, Pavement—and it doesn’t hurt that they’re drawing on real tailoring prowess for the deceptively simple outfits. One caption proclaims, “we got in fist-fights to make sure that shirttail was right.”