You’ve heard of timeshares before (usually in the company of billowy aloha shirts and drinks with umbrellas).
But here’s a new one: Marc+Spring, an online startup launching this week that offers fractional ownership in high-end wrist candy—allowing you to wear a Patek Philippe for an allotted amount of time, without having to pony up the entire 90-grand price tag.
Typically, one thinks of an heirloom only after it’s weathered a few generations of handsome patina acquisition. But originally—before that watch, or briefcase, or sword earned its perfectly imperfect nicks, battle scars and lived-in familiarity—it started out shiny and new on some store shelf. And since there are still companies out there making stuff that will last longer than you will, we’ve set out to find the new breed of future heirlooms in this weeklong series. Today we begin with watches...
We’ll be the first to admit, the pocket watch revival we’ve been working on isn’t quite here yet. But it could happen at any moment. And when it does, we’d like to be prepared.
So naturally, when we saw there was a century-old Patek Philippe pocket watch coming up for auction next week, we couldn’t resist. It comes from Antiquorum, one of Hong Kong’s better auction houses, and if the estimate is to be believed, you could walk away with it for a paltry $128,000. Compared to some of the Submariner collections you’ll see on Tumblr, that’s a bargain.
Now all we need is a watch fob, a three-piece suit and (if possible) a monocle.
If there’s one thing that our vintage watch travails have impressed upon us, it’s this: The big names are big for a reason. Patek Phillipe is a prime example, especially their Perpetual Calendar.
They’ve spent the better part of a century perfecting it—and making a few different versions—but most pieces have the usual configuration: day and month at noon, moon phase and date at six. Usually. Today we stumbled upon one just a little different, but in a good way, known simply as Ref.5050.
Vampira Lives: Alabaster exhibitionist Dita Von Teese avoids the sunlight. We'll share the darkness with her any time. [NY Daily News]
Time Travel:Men's Vogue cast their eyes forward to the Patek Philippe exhibition at Tiffany & Co, offering us some jaw-dropping preview images. [Men's Vogue]
Courting the Bro' Vote: There are conflicting reports about who placed those Abercrombie & Fitch jokers behind Barack Obama at a campaign speech. If, as reported, this was the Obama campaign's attempt to reach out to young voters, it redefines "going negative" in our opinion. [WWD]
Tomorrow Never Knows: The Moment stares into the future and, as Kempt icon Leonard Cohen says, it's murder. That, and chairs made of stuffed animals. [The Moment]
Rocky Road: Our Gisele pairs up with Sly Stallone to film a Volkswagen commercial for Brazilian television. We've been scratching our heads all day on this one. [NYPost]
Check List: Señor David Coleman takes on the whole plaid-on-plaid mishigas. [NYTimes]