In case you weren’t aware, South by Southwest kicks off its week of indie revelry this weekend.
So, in the event that you’re heading down to Austin for the festivities, we thought we’d guide you the best way we know how...
We’ve been noticing a startling new trend in menswear: jacket companies are diversifying their portfolios.
First we heard that venerable coaterie Barbour was getting into the watch game. Then there was something about Patagonia selling food. And with a bit more digging, we found even more options to buy non-outerwear gear from your favorite jacket makers.
Now that athletic gear is finally getting the #menswear treatment, you’d think it’d be easier to find a handsome pair of running shorts.
But for whatever reason, the focus has been mostly on sweatpants (we’ll let you come to your own conclusions about how the sort of athletic prowess required to reblog things on Tumblr plays into that equation). Fortunately, for the active few of you in search of a good pair of running shorts that skew more Bastian than basketball, we’ve rounded up the best on the market right now.
Patagonia is giving us the next best thing with their latest site, the Tin Shed (via Josh Spear). It’s not exactly complete transparency, but it gives a peek into the early history of the brand, which turns out to look a little different than you’d expect.