With social conscience becoming an increasingly valued part of a brand, it was only a matter of time before charities decided to get in on the action. That way, they can finally make some real scratch.
UK Vogue is reporting Oxfam’s first designer boutique in London’s Westbourne Grove. An all-star team of British designers contributed to the store, which combines donated designer clothes with unique and reworked pieces from the London College of Fashion. Of course, it’s all sustainable and fair traded to within an inch of its life. After all, they’re still about fighting poverty»