Because as of yesterday, they’ve launched their own proprietary brand of grooming products—the same stuff Sam Buffa has been perfecting in his barbershops for years.
You’ll want to hop over to their (also) new online shop and preorder the lot, shipping before the end of June. While you’re there, you may be tempted to pick up a few other essentials from the likes of Odin, Filson and Baxter. Just go with it.
The list of collaborators reads like a who’s who of menswear heavy-hitters: Rag & Bone, Engineered Garments, AC Cantarelli, Mark McNairy, Common Projects, Alex Mill and Todd Snyder. Which should lend itself well to the shop’s downtown-meets-upstate vibe. For instance, the collection launches this week with Rag & Bone’s entries—two shirts, two trousers and two jackets all made in the USA—featuring tailored updates on classics like the admiral jacket, in Italian wool and using custom buttons from the 200-year-old Waterbury Button Company. In other words: handsome stuff perfectly timed for the brisker months to come.
Blame it on spring fever, but we’re feeling for prints today.
So we couldn’t resist mentioning this floral popover from Engineered Garments. It’s just landed at Odin as one of two exclusive patterns from the label. Here’s what else you need to know.
The Story: The popover style of shirt has been gaining favor in menswear circles—bridging the gap between a leisurely button-down and a long-sleeved polo shirt—and going short-sleeve with this one manages to up the summery ante.
Who to Channel: A 21st-century Magnum, P.I.; a sport fisherman enjoying a post-catch daiquiri in the Keys (mustache optional on both accounts).
When to Wear It: On days as bright as the shirt—and not with a pair of these patterned shorts. One loud pattern is already pushing it.
Degree of Difficulty: Somewhat high. This shirt should be strictly reserved for the beach or places that unironically serve drinks with umbrellas.
Today, Odin 09, which purports to smell like velvety peach and pear flower with hints of tobacco and bourbon. That’s almost right. We asked 10 sophisticated noses at Kempt HQ to give it a whiff and weigh in.
We like Odin. We’ve bought dish soap at Target. So naturally, we were curious to see what would happen when we heard the two were getting together.
The lookbook has just hit the interwebs, and on first glance, we think we like what we see. We’ll hold off final judgment till September 9, when the gear rolls out nationwide, but there are definitely some promising pieces in the collection—most notably, a navy pair of white-Vibram-esque-soled desert boots and what looks to be a take on the prepster gem known as a “fun shirt.” So we sifted through it all for your previewing pleasure.
Target Acquired: On the heels of successful capsule collections with a few womenswear bigs, Target is now planning one with the impossibly stylish New York men’s shop Odin. Definitely something to keep an eye on. [A Bullseye View]
As the Crow Flies: An aerial slideshow of the secret New York City rooftops that lay hidden to most city dwellers, high above the fray. [NYMag]
Suit Yourself: Mark Zuckerberg’s hooded-sweatshirt-ness has been all fine and dandy until now—when you’ve got a few billion dollars (of real money) at stake, it might be time to get serious. [Bloomberg]
A Good Vintage: Mr. Lean embarks upon the yearly pilgrimage to Brimfield, MA, with fellow vintage enthusiasts, Americana-philes and our very own camouflage-panted editorial director. [A Continuous Lean]
This past month, New York’s Odin unveiled their seventh fragrance, a unisex scent cooked up by Parisian parfumier Corrine Cachen—and somehow, we managed to get our hands on a bottle of the stuff.
It’s in the woody, musky style of cologne, full of crisp top notes and warm undertones... or at least that’s what the press release says. To get to the real, messy truth, we rounded up some of the ruthlessly articulate ladies around the office for an unbiased appraisal of the scent.
The following opinions are not necessarily our own—although we see where they’re coming from.
It’s nice to have a little fire around. Scented candles usually focus on the cologne-commercial coolness of making your space smell glamorous, but there’s something to be said for the simple caveman pleasures of controlled combustion.
The New York stalwarts at Odin just released their first line of candles—and while they smell pretty good, it’s safe to say they’re thinking about the pleasures of fire too. The metal lid and wine-colored glass make it feel like something you’d find in a nightclub or an unusually hip church…which means they should be right at home on your nightstand.