world of men's style / fashion / grooming

An UrbanDaddy Publication

Now You Can Bring the Fellow Barber Home

  • Caitlin Ganswindt


Because as of yesterday, they’ve launched their own proprietary brand of grooming products—the same stuff Sam Buffa has been perfecting in his barbershops for years.

You’ll want to hop over to their (also) new online shop and preorder the lot, shipping before the end of June. While you’re there, you may be tempted to pick up a few other essentials from the likes of Odin, Filson and Baxter. Just go with it.

Fix up, look sharp—after the jump.»

Smell Test: Odin 11 Semma

  • Caitlin Ganswindt


First there was 1. Then there was 2 and 3 (see where we’re going with this?). And now with its 11th iteration, Odin delivers Semma.

With layers of tobacco, chili pepper and sandalwood, it’s professed as “a collection of notes from distant lands veiled in mystery.” Bold words.

As recreational conquistadors of distant lands veiled in mystery, we’ve put the claim to the test and asked the unbiased and hypersensitive noses of Kempt HQ to take a whiff.

Here’s what they had to say.»

A First Look at Odin’s Fall Capsule Collection

  • Najib Benouar


The perennially hip New York men’s shop Odin knows a thing or two about a good collaboration.

So we were pleased to hear they’ve been rounding up some of their favorite labels they carry to launch an exclusive in-shop fall capsule collection that will be trickling onto their shelves (and online) all season.

The list of collaborators reads like a who’s who of menswear heavy-hitters: Rag & Bone, Engineered Garments, AC Cantarelli, Mark McNairy, Common Projects, Alex Mill and Todd Snyder. Which should lend itself well to the shop’s downtown-meets-upstate vibe. For instance, the collection launches this week with Rag & Bone’s entries—two shirts, two trousers and two jackets all made in the USA—featuring tailored updates on classics like the admiral jacket, in Italian wool and using custom buttons from the 200-year-old Waterbury Button Company. In other words: handsome stuff perfectly timed for the brisker months to come.

Luckily, we’ve got a peek at more of what’s in store, after the jump.»

The Weekend Sales Report Card

  • Kempt Staff


We’ve filtered through all of the online sale noise and graded your best options out there, should you feel inclined to do any menswear browsing this weekend...

For an Indian Spring: Odin is kicking off their spring sale today with 30% to 40% off select items. Discount: A Sizes Available: B- Selection: B+

For the Pre-Summer Stock-Up: Gant is throwing a spring/summer sunset sale with up to 50% off a good selection of in-season menswear. Discount: A+ Sizes Available: B+ Selection: A-

For the Big Swimmer: J.Crew is slashing 30% off all their swimwear online this weekend. Discount: B Sizes Available: A Selection: A

More of the good stuff on sale, after the jump.»

The Stat Sheet: Engineered Garments Floral Popover

  • Najib Benouar


Blame it on spring fever, but we’re feeling for prints today.

So we couldn’t resist mentioning this floral popover from Engineered Garments. It’s just landed at Odin as one of two exclusive patterns from the label. Here’s what else you need to know.

The Story: The popover style of shirt has been gaining favor in menswear circles—bridging the gap between a leisurely button-down and a long-sleeved polo shirt—and going short-sleeve with this one manages to up the summery ante.

Who to Channel: A 21st-century Magnum, P.I.; a sport fisherman enjoying a post-catch daiquiri in the Keys (mustache optional on both accounts).

When to Wear It: On days as bright as the shirt—and not with a pair of these patterned shorts. One loud pattern is already pushing it.

Degree of Difficulty: Somewhat high. This shirt should be strictly reserved for the beach or places that unironically serve drinks with umbrellas.

Your moment of inspiration, after the jump.»

The Five Most Promising Looks from Odin at Target

  • Najib Benouar

We like Odin. We’ve bought dish soap at Target. So naturally, we were curious to see what would happen when we heard the two were getting together.

The lookbook has just hit the interwebs, and on first glance, we think we like what we see. We’ll hold off final judgment till September 9, when the gear rolls out nationwide, but there are definitely some promising pieces in the collection—most notably, a navy pair of white-Vibram-esque-soled desert boots and what looks to be a take on the prepster gem known as a “fun shirt.” So we sifted through it all for your previewing pleasure.

A closer look at the best of Odin at Target.»

Theres Alexandersson Is About to Crab Walk

  • Najib Benouar

via ZAC

Target Acquired: On the heels of successful capsule collections with a few womenswear bigs, Target is now planning one with the impossibly stylish New York men’s shop Odin. Definitely something to keep an eye on. [A Bullseye View]

As the Crow Flies: An aerial slideshow of the secret New York City rooftops that lay hidden to most city dwellers, high above the fray. [NYMag]

Suit Yourself: Mark Zuckerberg’s hooded-sweatshirt-ness has been all fine and dandy until now—when you’ve got a few billion dollars (of real money) at stake, it might be time to get serious. [Bloomberg]

A Good Vintage: Mr. Lean embarks upon the yearly pilgrimage to Brimfield, MA, with fellow vintage enthusiasts, Americana-philes and our very own camouflage-panted editorial director. [A Continuous Lean]

Test-Driving Odin No. 7

This past month, New York’s Odin unveiled their seventh fragrance, a unisex scent cooked up by Parisian parfumier Corrine Cachen—and somehow, we managed to get our hands on a bottle of the stuff.

It’s in the woody, musky style of cologne, full of crisp top notes and warm undertones... or at least that’s what the press release says. To get to the real, messy truth, we rounded up some of the ruthlessly articulate ladies around the office for an unbiased appraisal of the scent.

The following opinions are not necessarily our own—although we see where they’re coming from.

Here’s what the people had to say»

Clear the Air


It’s nice to have a little fire around. Scented candles usually focus on the cologne-commercial coolness of making your space smell glamorous, but there’s something to be said for the simple caveman pleasures of controlled combustion.

The New York stalwarts at Odin just released their first line of candles—and while they smell pretty good, it’s safe to say they’re thinking about the pleasures of fire too. The metal lid and wine-colored glass make it feel like something you’d find in a nightclub or an unusually hip church…which means they should be right at home on your nightstand.