There will be the usual doses of Horween leather, artisanal grooming products and American-made gear, plus a few Austinian twists from hometown hosts: the sausage and menswear kings of Austin, respectively, Frank (who we’ve gushed about before) and Central Texas’s bastion of rugged dapperness, Stag. They’ll be taking over a row of galvanized-steel Quonset huts known as Fair Market—pictured above—so you can’t miss it. Just follow the scent of grilled bison, smoked black pepper chèvre, basil and sweet kolache bread. (Then ask for the Northern Grade Dog.)
They’re setting up shop in the Bay Area this weekend, and it’s fixing to be the stuff from which sartorial dreams are born. Think raw selvage denim from Cone Mills by way of Tellason, Horween leather riveted into exceptionalism by the gents of Rancourt & Co. and just about all the chambray button-ups and oxford suiting a man’s closet should require.