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The Hoolywood Sign


We’ve gushed about Japan’s N.Hoolywood before, but this is the first time we’ve seen a runway show, and we’re cautiously excited.

There are a few too many synthetics and a few too many Blade Runner moments, but they nail the Old Hollywood look better than anyone else we’ve run across. It’s also the first time we’ve seen varsity jackets sharing rack space with patterned ponchos, which suggests they might want to give their muse a tighter leash next time around. But in all, it’s a pretty promising bit of work.

Take a look around»

To the East


Japan is so culturally voracious, it takes most lines a while to incorporate some of their homegrown influences. Luckily, it looks like the fine folks at N. Hoolywood are up to the task.

This one’s another Wrangler collab, but now they bring genuine East Asian flavor to the cowboy staple, via those imprinted crossbars running up and down the central placket. It’s straight out of a traditional Japanese farmer jacket, but it couldn’t work better in denim.

The only problem? So far it’s only sold in Japan, and we bet it’s a whole lot more appealing to our side of the Pacific.

Cowboy Up


The denim shirt may seem a little behind-the-curve these days, but we think it’s ripe for a comeback—especially given the trend pieces we see in the paper.

This one comes from Wrangler, with a little help from N.Hoolywood. It looks like it paid off. The stitching on the front pockets, combined with the high shoulder patches and smooth wash make this the best western shirt we’ve seen in some time.

Also, although you can’t see it in the picture, the cuffs are held together by no less than four different snap-buttons. No wonder the Selectism folks are so excited. So are we.