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Betting On the Gatorade Bath

As gentlemen, we would never bet on the outcome of a sporting event. Luckily, we don’t have to.

Come Sunday, we’ll be betting on the outcome of the national anthem, the halftime show and the ceremonial pouring of the Gatorade. They’re part of a slew of online prop bets that have popped up in anticipation of the Super Bowl. And to guide you through the thicket of wagers, we’ve collected seven of our favorites, along with expert analysis of each one.

It’s time to bet the mortgage. There’s absolutely nothing that could go wrong.

Our seven favorite Super Bowl bets, and our wager on each one»

The Reentry: January 23

We can say with relative certainty that four men had a rougher weekend than you: Billy Cundiff and Kyle Williams single-handedly lost NFL divisional playoff games for their respective teams, Mitt Romney coughed up a double-digit lead to lose in South Carolina (and, retroactively, in Iowa), and Italy’s least favorite cruise captain Francesco Schettino was charged with yet another count of manslaughter as the 14th passenger’s body was discovered off the coast of Giglio.

So... it could be worse.

Here’s how it all went down...»

Spray-On Man, Timepieces and Ice Goes Orchestral


A Free Man: Spend time with Taavo Somer, the crunchy-but-crisp creator of Freemans. [NYMag]

Keep it Simple, Stupid: A preview of the stylishly restrained new label Dillon and Co.. [Men.Style]

Price Check: So what exactly is selling at Steven Alan these days? [We Are The Market]

Vocab Test: The ABCs of denim. [Complex]

Super Bling: Seems the Super Bowl ring is a bit much for some of the New York Giants. [WWD]

Stink in a Can: No matter how brilliant this ad is, we're still not using body spray. [Fleshbot, NSFW ads]

Backseat Driver: From the seat of his town car, Style Guy gets all political on us. [GQ]

Time Machine: Smart shoppers can buy the limited-edition Mercedes SL63 AMG and an IWC watch for free. Bargain! [Hypebeast]