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This is Nashville


Manhattan can be a hectic place for the brick-and-mortar crowd—in both good and bad ways—but it’s nice to see what a brand does when it has a little more room to breathe.

On the heels of his recent Manhattan shop, our favorite southern tailor Billy Reid has just opened up a Nashville location, and it looks like the extra real estate was put to good use. Like the New York store, most of the furniture here is reclaimed from points south to give the place an anachronistic ambiance. But don't be fooled: the business is entirely modern.

This is Reid’s seventh boutique and, other than the New York, they’re all in the South—from industrial Dallas to Reid’s hometown of Florence, Alabama. And while everyone can probably conjure up images of classic southern style—other than Colonel Sanders, that is—nobody’s been interested in becoming the Great Southern Designer. He has his work cut out for him.

Take a look at the Nashville store»