world of men's style / fashion / grooming

An UrbanDaddy Publication

This Year’s Rapper


Theophilus London has been popping up a lot lately—most recently in this month’s Interview, looking like a 21st century Reverend Run. (We’re particularly digging the airplane pin.) His first LP won’t be out until June, but he’s already hitting the print and endorsement circuit pretty hard.

The style isn’t all for show either. He’s currently juggling endorsements from both Gucci, Bushmill’s and Mountain Dew, which requires some pretty serious triangulation. That means looking good in a fashion spread, a leather jacket and a t-shirt depending on the occasion. But for a guy who managed to bring Elvis Costello and Smiths references to the mixtape scene, it shouldn't be too hard.

It turns out hopping between looks isn’t just fashion anymore. It’s a bonafide business skill.

Chinese CGI, Madison Avenue, and Hot Buttered Soul


The Story of Isaac: Refinery29 bids goodbye to a soul legend. [Refinery29]

The Man in the Gray Flannel Pajamas: Madison Avenue just got a little shlubbier. [NYT]

China My China: Apparently part of the Olympic opening ceremony got a little assistance from the People’s Glorious CGI Department. [Boing Boing]

Behind the Mask: The smog-mask look is really taking off in Beijing. Expect it to hit L.A. within the decade. [AdAge]

Hitting the Bottle: What the world needs now are designer soda bottles, sweet designer soda bottles. [Marktd]